[HTML][HTML] A/B testing: A systematic literature review
A/B testing, also referred to as online controlled experimentation or continuous
experimentation, is a form of hypothesis testing where two variants of a piece of software are …
experimentation, is a form of hypothesis testing where two variants of a piece of software are …
Statistical challenges in online controlled experiments: A review of a/b testing methodology
The rise of internet-based services and products in the late 1990s brought about an
unprecedented opportunity for online businesses to engage in large scale data-driven …
unprecedented opportunity for online businesses to engage in large scale data-driven …
[图书][B] Trustworthy online controlled experiments: A practical guide to a/b testing
R Kohavi, D Tang, Y Xu - 2020 - books.google.com
Getting numbers is easy; getting numbers you can trust is hard. This practical guide by
experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate …
experimentation leaders at Google, LinkedIn, and Microsoft will teach you how to accelerate …
The netflix recommender system: Algorithms, business value, and innovation
CA Gomez-Uribe, N Hunt - ACM Transactions on Management …, 2015 - dl.acm.org
This article discusses the various algorithms that make up the Netflix recommender system,
and describes its business purpose. We also describe the role of search and related …
and describes its business purpose. We also describe the role of search and related …
[PDF][PDF] Online controlled experiments and A/B tests
R Kohavi, R Longbotham - … of machine learning and data mining, 2015 - exp-platform.com
Many good resources are available with motivation and explanations about online
controlled experiments (Kohavi et al. 2009a, 2020; Thomke 2020; Luca and Bazerman …
controlled experiments (Kohavi et al. 2009a, 2020; Thomke 2020; Luca and Bazerman …
Measuring the business value of recommender systems
Recommender Systems are nowadays successfully used by all major web sites—from e-
commerce to social media—to filter content and make suggestions in a personalized way …
commerce to social media—to filter content and make suggestions in a personalized way …
Online controlled experiments at large scale
Web-facing companies, including Amazon, eBay, Etsy, Facebook, Google, Groupon, Intuit,
LinkedIn, Microsoft, Netflix, Shop Direct, StumbleUpon, Yahoo, and Zynga use online …
LinkedIn, Microsoft, Netflix, Shop Direct, StumbleUpon, Yahoo, and Zynga use online …
The unfavorable economics of measuring the returns to advertising
Twenty-five large field experiments with major US retailers and brokerages, most reaching
millions of customers and collectively representing $2.8 million in digital advertising …
millions of customers and collectively representing $2.8 million in digital advertising …
Top challenges from the first practical online controlled experiments summit
Online controlled experiments (OCEs), also known as A/B tests, have become ubiquitous in
evaluating the impact of changes made to software products and services. While the concept …
evaluating the impact of changes made to software products and services. While the concept …
Online evaluation for information retrieval
Online evaluation is one of the most common approaches to measure the effectiveness of an
information retrieval system. It involves fielding the information retrieval system to real users …
information retrieval system. It involves fielding the information retrieval system to real users …