With the growing scale of the domestic film industry, the output of domestic films is also
increasing. The design and execution problems in ticket marketing strategies adversely …

This article demonstrates how new media technologies remediate traditional cinematic
modes of stardom, specifically in and through small towns in India. Through two case …

The generic popularity of Hindi sports films has been overwhelming in recent years. The
article examines this genre of Hindi films through the thematic construction of the sports …

This article demonstrates how new media technologies remediate traditional cinematic
modes of stardom, specifically in and through small towns in India. Through two case …

The effects of the media in the last two and a half decades have become increasingly screen-
mediated, interactive and user-generated. Sustained media exposure—literally at our …

The last two decades have witnessed a notable proliferation of media industries producing
low-budget digital films and music videos. These media industries routinely stage a …