There are numerous factors affecting online retail behavior, which are discovered in the last
two decades, but no previous study has compiled the scientific literature on social influence …

Purpose Based on the key dimensions of the Metaverse environment (immersiveness,
fidelity and sociability), this paper aims to develop the concept of sensory word-of-mouth …

Our paper explores how individual customers' promoter scores are linked to their electronic
word-of-mouth (e-WOM) behaviour under different cultural contexts. We conducted two …

To comprehend the nature, implications, risks and consequences of the events of the COVID-
19 crisis, individuals largely relied on various online information sources. The features of …

Purpose Without competent and talented employees, no organisation can grow and sustain
for a long time. It becomes essential for every organisation to retain and satisfy the …

The current study investigates the impact of environmental sustainability government
initiatives (ESGI), social platform influence (SPI), environment awareness (EA), and …

With the accelerating development of social networks and the popularization of intelligent
personal communication devices, live streaming has provided fluid experiences in time and …

Purpose Over time, the concept of word of mouth (WOM) has spread beyond marketing into
other disciplines. This is because WOM is important in decision-making at both the …

Purpose This study aims at building a framework for the electronic word-of-mouth (eWOM)
response under the social media environment. The elaboration likelihood model was …

Las restricciones impuestas para contener la pandemia por COVID-19 durante el 2020
ocasionaron un gran crecimiento del e-commerce, que no fue uniforme en todas las …