In a digital world, it is becoming increasingly important for marketing researchers and
practitioners to understand how consumers attribute humanlike characteristics and …

Extensive research has investigated branding practices, processes, and consumers'
reactions to brands in a globalized world. In this review, the authors aim to organize and …

In this study, we present the results of an assessment of an initiative that seeks to transcend
the application of digital information in the higher education sector by recommending an …

There is increasing evidence that the lack of access to digital information and technologies
is not widely considered in the educational sectors when focusing on the perceived …

Social media and international advertising: theoretical challenges and future directions |
Emerald Insight Books and journals Case studies Expert Briefings Open Access Publish with …

Particularly in online settings, marketing is undergoing a transformation. Online business
can no longer rely on traditional marketing tactics and campaigns to attract, retain and …

This paper combines insights from marketing and information systems research to arrive at
an integrative model of online brand experience. In this model emotional aspects of brand …

Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to
provide an overview of this recently established but fast-growing practice, in which the …

This study extends brand relationship theory to the context of the microblogging platform
Twitter. The authors investigate the impact of Twitter trust on users' intentions to continue …

Purpose The purpose of this paper is to draw upon social information processing theory and
its purpose is twofold. First, it aims to examine the relationship among five brand personality …