This article reviews recent advances in the psychometric and econometric modeling of eye-
movements during decision making. Eye movements offer a unique window on unobserved …

Researchers are increasingly able to observe consumers' behavior prior to a purchase, such
as their navigation through a store or website and the products they consider. Such pre …

Over the past 50 years, consumer researchers have presented extensive evidence that
consumer preference can be swayed by the decision context, particularly the configuration …

Political choice has huge importance, either expressed in the balloting place or in the exit
poll, in bringing a political party to power and thus impacting the economy and society's …

Physical Unclonable Functions (PUFs) based on Static Random-Access Memory (SRAM)
cells have gained significant attention for their role in hardware security. However, the aging …

We propose the use of a deep learning architecture, called RETINA, to predict multi-
alternative, multi-attribute consumer choice from eye movement data. RETINA directly uses …

Purpose In spite of offering clear benefits and increased availability, relatively few service
research studies rely on eye-tracking. Therefore, this paper aims to assist service …

Retailers are interested in understanding the amount of attention grocery shoppers pay to
price information at the point of purchase, as price attention is an important determinant of …

With the increased affordability of eye-tracking technology, its applications in discrete choice
experiments (DCEs) are rapidly increasing. It is critical to understand the current state of …

Do consumers search the brands they know more or less frequently than the brands with
which they are unfamiliar? In this paper, we attempt to answer this question using data from …