Place branding has become an increasingly integral part of local and regional economic
development strategies in the global competition for business investment. Professional and …

Purpose The purpose of this paper is to systematically review and evaluate critically what is
known about the attempts made to quantify the influence of place branding from a …

The purpose of this paper is to examine how social media is used as a promotional tool for
economic development at the municipal level through place marketing and branding, to …

To stabilize and grow their local economies, cities in Canada and other advanced economic
regions have begun using place branding to attract high-skilled and well-educated …

This paper focuses on the marketing of regions and cities within the global market for foreign
direct investments (FDIs). In a context in which place marketing and place branding are …

Citizen participation is deemed to be crucial for sustainability and resilience planning.
However, generational equity has been missing from recent academic discussions …

This article contributes to the discussion on communities' economic development efforts by
providing empirical evidence from cities in Ontario, Canada. This article provides information …

La présente recherche en administration publique s' intéresse au domaine d'étude
désormais communément nommé place branding. Après avoir dressé un panorama des …

Local governments provide a range of local services, preserve the life and liberty of
residents, creating space for democratic participation and civic dialogue, supporting market …

Cities in Canada and abroad are engaging in place branding initiatives without any true
understanding of whether they are likely to succeed. A key reason for this uncertainty is that …