Consumer sentiment analysis is a recent fad for social media-related applications such as
healthcare, crime, finance, travel, and in academia. Disentangling consumer perception to …

Over the last two decades, plenty of work has been carried out on the applications, benefits,
and values of numerous digital technologies in the retail sector. However, due to the wide …

In this modern era, the role of technology in marketing has undergone significant
development along with advances in information and communication technology …

Our study examines the impact of product information presentation on consumers' purchase
intention through information processing (ie, utilitarian and hedonic browsing) in the context …

Advertising was once touted as a 'big boys' marketing tool, but the advent of the Internet has
led to the emergence of online advertising, which has benefitted marketing organizations of …

Customer satisfaction is the main pillar for convenient and profitable retailing. The retail
sector continuously tried to develop new strategies to improve consumer satisfaction. It is …

Consumer lifestyle and purchasing behavior have been significantly transformed over the
past few years. At present, internet technologies make it possible for consumers to order …

Online media platforms are increasingly using algorithms to select and present relevant
information to their audiences. This highlights the importance of exploring whether people …

Marketers spend money on a variety of media platforms in order to influence consumer
purchasing choice. Every advertisement on every media platform has a unique composition …

Nowadays, retailers are interested in how customer preferences regarding service quality
are changing due to the adoption of different devices for shopping purposes in both the …