Over the last two decades, plenty of work has been carried out on the applications, benefits, and values of numerous digital technologies in the retail sector. However, due to the wide …
S Suherlan, MO Okombo - Technology …, 2023 - journal.literasisainsnusantara.com
In this modern era, the role of technology in marketing has undergone significant development along with advances in information and communication technology …
L Fan, Y Wang, J Mou - Journal of Retailing and Consumer Services, 2024 - Elsevier
Our study examines the impact of product information presentation on consumers' purchase intention through information processing (ie, utilitarian and hedonic browsing) in the context …
Advertising was once touted as a 'big boys' marketing tool, but the advent of the Internet has led to the emergence of online advertising, which has benefitted marketing organizations of …
B Sarkar, BK Dey - Journal of Retailing and Consumer Services, 2023 - Elsevier
Customer satisfaction is the main pillar for convenient and profitable retailing. The retail sector continuously tried to develop new strategies to improve consumer satisfaction. It is …
S Ampadu, Y Jiang, E Debrah, CO Antwi… - Journal of Retailing and …, 2022 - Elsevier
Consumer lifestyle and purchasing behavior have been significantly transformed over the past few years. At present, internet technologies make it possible for consumers to order …
Online media platforms are increasingly using algorithms to select and present relevant information to their audiences. This highlights the importance of exploring whether people …
Marketers spend money on a variety of media platforms in order to influence consumer purchasing choice. Every advertisement on every media platform has a unique composition …
C Kaatz - Journal of Retailing and Consumer Services, 2020 - Elsevier
Nowadays, retailers are interested in how customer preferences regarding service quality are changing due to the adoption of different devices for shopping purposes in both the …