The importance of industrial brand equity in the business-to-business (B2B) marketplace
has seen a considerable surge in the last decade, emphasizing its crucial role in shaping …

The COVID-19 pandemic has brought about significant transformations in various aspects of
life. Shifts in consumer behavior, for instance, can exert influence on global economic …

Purpose This study aims to evaluate the impact of a sustainable production action on
consumer trust and purchase intention by a company involved in moral transgression and …

Through a thorough model that describes how positive electronic word of mouth spreads in
online communities, this research article has made a noteworthy addition to social media …

Brand heritage has become one of the most important emphases for companies as a
response to the need to build a more diverse and multicultural society. Such is the case of …

The cosmetics industry in Indonesia has great potential, posing great challenges to maintain
competitiveness. This research examines community engagement's role as a mediating …

Propósito: Explorar el Brand equity de las Instituciones de Educación Superior Privadas con
acreditación institucional de alta calidad, con el fin de suministrar información de los …

This paper continues research to create a metric for relational capital, a progressively
important type of knowledge asset. Knowledge concerning customers and how to engage …

This study aims to determine the Analysis of E-WOM, Product Quality, and Brand Awareness
on Purchase Intention at Babang Redo Coffee Shop. This study is an associative study …

The current research examined how brand equity and social media marketing mediated the
relationship between the purchasing decision of Jank Jank Wings and the analysis of that …