Sustainability practices in hospitality: Case study of a luxury hotel in Arrábida Natural Park

V Pereira, GM Silva, Á Dias - Sustainability, 2021 - mdpi.com
The agenda of researchers and practitioners in the tourism industry has focused on the
demand for sustainable practices. Luxury hotels have also followed this trend, although …

Impact of digital marketing on the competitiveness of the restaurant industry

S Singh, G Singh, S Dhir - Journal of Foodservice Business …, 2024 - Taylor & Francis
Digital marketing uses digital technologies and media to achieve marketing goals. With the
advent of digital media, digital marketing strategies have gained a lot of importance among …

Generating Competitiveness through Trending Marketing strategies, Case of Gen Z Consumers in the Restaurant industry

JY Tan, LY Chan, S Che Tan… - … of Multicultural and …, 2023 - eresearch.qmu.ac.uk
Implementing marketing strategies is crucial for hospitality organisations to reach their target
markets and improve their performance and competitive advantage. Hence, this study …

A importância das práticas sustentáveis ea sua utilização como estratégia de marketing nos hotéis de 4 estrelas da região Norte de Portugal

LVCL Calheiros - 2021 - search.proquest.com
A implementação de práticas sustentáveis tem ganhado força em todas as áreas do
Turismo, nomeadamente na Hotelaria. De facto, com a mudança de mentalidades e com o …

[PDF][PDF] 2.5. Systematyczna analiza literatury z zakresu zarządzania hotelami i reklamy

ZG Demir, H Aydoğan - dla zrównoważonego rozwoju - projekty-evaco.pl
Reklama jako „towar, który wpływa na preferencje konsumentów”(Devaux & Bomsel, 2022,
p. 165) dla każdej usługi lub produktu odgrywa istotną rolę w zarządzaniu hotelem (Chen & …

ANALISIS CUSTOMER RETENTION PADA INDUSTRI PERHOTELAN DALAM RUANG LINGKUP GLOBAL (SYSTEMATIC LITERATURE REVIEW)

V Gaffar, G Gitasiswhara - SABA: Journal of Tourism Research - ejournal.upi.edu
Customer retention sangat penting untuk kelangsungan hidup hotel. Dalam industri
perhotelan, customer retention merupakan salah satu kunci kesuksesan jangka panjang …

Analysis of the role of “Online State Grid” in optimizing business environment and improving power supply service level

Y Zhang, W Zhang, F Lou, Q Chen… - 2022 2nd International …, 2022 - atlantis-press.com
In order to promote China's economic development, improve the quality of power supply
service, reduce power grid costs, and maximize the interests of enterprises, this paper …

[引用][C] RFM 結合顧客忠誠及廣告以獲取穩定利潤-CLV 實證研究

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