On television and in films, in magazines and books, on the Internet and in the realm of
politics, celebrities of all sorts seem to dominate our attention. Celebrity Society: The …

The purpose of this study is to explore the influences of the negative corporate CEO and
corporate social responsibility reputations on the changes in consumers' brand attitudes and …

METHOD Stimuli We selected the 25 highest and 25 lowest ranked companies from the
2006 listing on the Fortune 500 Web site (http://money. cnn. com/magazines/fortune …

As one of the first empirical analyses focusing on corporate executive officers'(CEOs)
communication style on social media and its impacts, the study aims to advance the …

Although much research has been devoted to the study of the impact of celebrity
endorsements on the effectiveness of advertising in the literature on consumer behavior, few …

This article provides insight into the management of brands that are also people by
unpacking the interdependencies that exist between people and brands and focusing on the …

The increasing importance of corporate social responsibility over recent decades has led
research on its drivers to grow exponentially. However, the mystery of different levels of …

A Chief Executive Officer (CEO) is the final decision maker of an enterprise and is the central
figure influencing the culture of that enterprise. A CEO has a personal brand, which in …

Scholarship on reputation in and of organizations has been going on for decades, and it
always has separated along level of analysis issues, whereby the separate literatures on …

The upper echelons theory proposes that organizational actions may reflect the values,
experiences, and personalities of powerful actors within an organization. Drawing upon this …