Tourism research has yet to consider the growing esport sector. Through a mixed-method
research design, we employ the theoretical lens of fandom to examine what online and …

The fan experience, a fast growing sub-culture at comic conventions, has yet to be
considered in tourism literature. Integrating research on expectancy violations theory, social …

This study aims to identify the antecedents of community identity, ensuring social well-being,
a feeling of inclusiveness and a sense of belonging ensuring its core of existence. The study …

The use of storytelling is becoming increasingly widespread in the event and tourism
industry. However, despite the growing popularity of the storytelling strategy, to date, limited …

This study investigates customer-to-customer value co-creation practices by adopting a
customer-dominant logic. Data were gathered through observations of 5 running events in …

Purpose The study investigates how cultural festival attendees' familiarity and involvement
may influence their overall satisfaction and future behavioral intentions towards the festival …

Fandom, as a symbol at music events, can elicit positive emotions in spectators and drive
valuable consumption. However, few studies have focused on the features of fandom …

Festivals are a powerful tourism product that offers a unique cultural experience, promotes
destinations, generates economic benefits, increases the length of tourist stays …

The current study examined how Zimbabwe, a Southern African developing country can
utilise various types of events to grow its tourism. This was intended to gain an …

This thesis explores the potential of Finnish heavy metal music tourism through digital
strategies, focusing on developing a dedicated mobile application. Recognised globally as a …