Temporary spaces of consumption such as «temporary stores» and «pop-up shops» are
increasingly common in Western societies. The aim of this paper is to investigate such …

The study focuses on temporary shops, the recent communication and distribution
innovation, based on the customers experience, used by firms in order to improve interaction …

The paper aims to provide additional knowledge about the relationship between store
environment and consumer behavior by investigating the influence of selected …

I punti vendita del moderno grocery sono generalmente realizzati in base a logiche di
funzionalità ed efficienza, più che di stupore e coinvolgimento sensoriale ed emotivo dei …

Spatial-physical characteristics of a store environment play a very crucial role within the
recent innovation process of the retail functions: they might complete and highlight product …

This paper aims to draw attention on the experiential dimension of retailing and takes into
consideration a peculiar context such as the Italian retail market. The point of purchase is …

L’applicazione della Tecnologia Mobile per lo studio dei Consumatori negli ambienti del
Retail IRIS IRIS Home Sfoglia Macrotipologie & tipologie Dipartimento Autore Titolo …