Abstract The excitement surrounding Artificial Intelligence (AI) is palpable. It is rapidly
gaining prevalence in academia, business, and personal use. In particular, the emergence …

Rapid technological advancements and shifting market dynamics challenge business-to-
business (B2B) marketing academia to maintain relevance among scholars and …

Over the past decade, manufacturing has become increasingly digitized via an array of new
technological developments. This digitization is transforming the way products are designed …

Digital twins are emerging as a prime analysis, prediction, and control concepts for enabling
the Industrie 4.0 vision of cyber-physical production systems (CPPSs). Today's growing …

Internet of Things (IoT)-based monitoring, using smart sensors to gather contextual data, is
becoming the norm for making informed decisions. cyber-physical systems (CPS) play a …

Existing curricula for entrepreneurship education do not necessarily represent the best way
of teaching. How could entrepreneurship curricula be improved? To answer this question …

The emergence of the metaverse, driven by advancements in transformative technologies, is
expected to profoundly influence how individuals interact in the future, potentially disrupting …

In an era of rapidly evolving customer demands and technological advancements,
organisations face mounting pressure to enhance their responsiveness. Digital Twins offer …

Managing big data benefits organizations via efficient and effective data‐driven decision
making, productivity gains, customization potential, or innovation opportunities. Data‐driven …

According to the European Data Strategy established in 2020, the European Open Science
Cloud (EOSC) is described as “the basis for a science, research and innovation data …