Z Ghali, RA Rather, I Khan - Journal of Retailing and Consumer Services, 2024 - Elsevier
Although the substantial body of research on tourism-technologies has examined the use of virtual reality and web/mobile-based technologies, the potential of destination-marketing via …
RA Rather, M Raisinghani, D Gligor, SH Parrey… - Journal of Retailing and …, 2023 - Elsevier
Although various studies have addressed customer citizenship behaviors and customer brand engagement, the effect of tourists' pandemic-related destination brand reputation …
RA Rather, T Rasul, H Khan, I Khan - International Journal of Hospitality …, 2024 - Elsevier
Although insights into consumer-brand-engagement (CBE), experience, and relationship quality are recognized as significant research priorities, limited remains recognized about …
MS Satar, RA Rather, S Cheema, SH Parrey… - Tourism …, 2024 - emerald.com
Purpose The business ambiguity because of COVID-19 has brought the tourism industry under stress. Using the service-dominant-logic and elaboration-likelihood-model, this study …
MS Satar, RA Rather, SH Parrey, H Khan… - The Service Industries …, 2023 - Taylor & Francis
Although consumer-brand-engagement (CBE) and consumer-brand-experience (CBX) are identified as important research priorities, empirically based insights regarding their …
A Hamdy, J Zhang, T Labben, R Eid - Journal of Hospitality and Tourism …, 2023 - Elsevier
This article proposes and tests a conceptual model to investigate a new mechanism among destination gender, stereotypes, destination attitudes, and destination revisit intention …
J Sun, X Lv - Current Issues in Tourism, 2024 - Taylor & Francis
Dark tourism has long struggled with the moral conundrum of how death and violence can be seen as tourist attractions. However,'rituality'can be considered to answer this …
X Gang, A Ahmad - Journal of Law and Sustainable …, 2023 - ojs.journalsdg.org
Purpose: This study explores the knowledge infrastructure, hotspot and development trends of tourism self-congruity research based on a systematic literature review using HistCite …
M Shahid Satar, R Ahmad Rather… - The Service …, 2024 - Taylor & Francis
Customer brand engagement (CBE) is acknowledged as a top research priority, although little remains known concerning the interface of CBE and individual/organizational variables …