Through utilizing behavioral methodology and integrating eye-tracking technology, we
investigate the effect of consumption goals on review helpfulness during online shopping …

Although an ideal definition for a designed product is relative, it is primarily related to the
appearance of the product. In this research, the focus is on visual perception, which has a …

Building on big data from Reddit, we generated two computational text models:(i) Predicting
the personality of users from the text they have written and (ii) predicting the personality of …

How people prefer to shop is an ever-changing landscape. There has been a boom in
online shopping since the first online shopping purchase in 1994. With the end of the …

Objetivo do estudo: Propor um modelo do processo experimental para as pesquisas de
neuromarketing que utilizam a eletroencefalografia (EEG). Metodologia: O modelo foi …

Building on big data from Reddit, we generated two computational text models:(i) Predicting
the personality of users from the text they have written and (ii) predicting the personality of …

Neuromarketing, as a neuroscientific approach to understanding human behavior and
decision-making in marketing, holds significant promise for optimizing digital marketing …

Not all purchase interest will lead to a purchasing decision, one of the keys to success in the
retail industry is through the role of location (captive market). This study aimed to explore the …