The COVID-19 pandemic has altered consumer behavior, making social commerce a viable
alternative throughout the world. Europe is trailing the US and China in adopting this …

Digital technologies have revolutionized the business field, offering significant opportunities
for small and medium-sized enterprises (SMEs) to enhance sustainability and value …

The study aimed to highlight the importance of effective communication and collaboration in
modern business, and how social media can be used as a vital tool to connect with …

Traditionally, corporations obtain competitive information via marketing reports, trade
journals, newspapers, and competitors' websites. That information was secondary and …

Purpose Social media (SM) networks offer a golden opportunity for firms that particularly
engage in international activities to set up sustainable customer relationships and improve …

This study aims at investigating the mediating role of sustainable dynamic capabilities in the
effect of social customer relationship management on sustainable competitive advantage …

Small-scale business owners are among those who were very affected when the COVID-19
pandemic hit the country. This group supports their families solely through daily sales profits …

This research contributes to formulating policies and programs related to MSMEs, especially
digital marketing in Indonesia. This research examines the role of entrepreneurial …

This study examines the use of social media by food and beverage businesses operating in
Ankara and its impact on business performance. In this study, semi-structured in-depth …

Promoting organic foods production and consumption contributes to accomplishing the
United Nations' sustainable development goals. Social commerce provides a promising …