Impact of fashion influencers on consumers' purchase intentions: theory of planned behaviour and mediation of attitude
Purpose The purpose of this study is to examine the impact of fashion influencer measures
on consumers' purchase intentions and the mediation of attitudes to understand the …
on consumers' purchase intentions and the mediation of attitudes to understand the …
Cash rich to cashless market: Segmentation and profiling of Fintech-led-Mobile payment users
Considering the growing prominence of the Fintech-led-Mobile-Payment (FMP) platform, it
has become imperative for practitioners and academicians to look beyond technology …
has become imperative for practitioners and academicians to look beyond technology …
Customer loyalty to Islamic banks: Evidence from Indonesia
This study identifies determinants of customer loyalty to Islamic banking in Indonesia using a
structural equation model (SEM) and confirmatory factor analysis (CFA). Data of 362 …
structural equation model (SEM) and confirmatory factor analysis (CFA). Data of 362 …
Determinants of university reputation: conceptual model and empirical investigation in an emerging higher education market
Purpose The study aims to explore and test the integrated relationships between university
reputation and its key antecedents. In doing so, theoretically derived antecedents of …
reputation and its key antecedents. In doing so, theoretically derived antecedents of …
Perceived value of recommended product and consumer e-loyalty: an expectation confirmation perspective
Purpose The purpose of this study is to examine the effect of perceived value of
recommended product on consumer's e-loyalty, based on the proposition of expectation …
recommended product on consumer's e-loyalty, based on the proposition of expectation …
[HTML][HTML] Relationship between perceived value, student experience, and university reputation: structural equation modeling
Research regarding university management from the field of marketing has been increasing,
as well as the differential strategies designed by universities to attract and retain both …
as well as the differential strategies designed by universities to attract and retain both …
Comparative analysis of customer loyalty in islamic and conventional banks a literature review
R Subagiyo, B Djamaluddin… - Al-Uqud: Journal of …, 2021 - repository.uinsa.ac.id
This paper aims to analyze customer loyalty to Islamic banks and conventional banks
through variables studied from previous research. This study used a qualitative approach to …
through variables studied from previous research. This study used a qualitative approach to …
[PDF][PDF] Banker's services that leads to customer's satisfaction in availing home loan
K Panda, A Kumar, SM Das… - Korea Review of …, 2022 - researchgate.net
The goal of this study is to look closely at bankers' opinions of their services and their ability
to meet client expectations. The study includes an investigation of completely various views …
to meet client expectations. The study includes an investigation of completely various views …
Classification Analysis for Brand Loyalty Determination
D Chatterjee, P Basu - Global Business Review, 2023 - journals.sagepub.com
This research article attempts to determine brand loyalty by classifying current and potential
customers in the commercial paints industry based on eight promotional parameters. It is a …
customers in the commercial paints industry based on eight promotional parameters. It is a …
South African bank loyalty during Covid-19 times
C Rootman - The Retail and Marketing Review, 2022 - journals.co.za
The Covid-19 pandemic has changed the way firms and consumers operate. It is crucial to
investigate how customer loyalty changed in the banking industry when clients had to use e …
investigate how customer loyalty changed in the banking industry when clients had to use e …