Artificial intelligence is disrupting the retail industry. Digital voice assistants as one of the
most popular AI technologies are poised to revolutionize consumers' shopping journeys yet …

Consumers can choose to buy products through various retail channels (eg, online or in-
store), resulting in a need for retailers to provide a well-integrated shopping experience …

The aim of the study is to examine the impact of online consumer reviews on purchasing
intention through product mental image. The primary sources represented by the instrument …

The prominence of livestreaming within the business sector has been on the rise, yielding a
transformative impact on the retailing and service landscape. Livestreaming has evolved …

Purpose Recently, smart retail technology has emerged as an innovative technology that
can improve consumer motivation and behavior in smart stores. Although prior studies have …

In light of the complex customer behaviour and customer journeys in omnichannel retailing,
this study aims to investigate customer co-creation behaviour, customer response and …

The electric commerce (e-commerce) platform in Malaysia has been growing exponentially
since the spread of Coronavirus Disease 2019 (COVID-19) pandemic. Many local …

Purpose The purpose of this paper is to identify the continuance usage of livestreaming
commerce. The proposed antecedents of livestreaming commerce continuance usage are …

The marketing success of online shopping festivals (OSFs) has captured the attention of
consumers. However, research on the effects of perceived benefits during OSFs is scarce …

This study explores how cross-channel integration influences consumers' green purchase
intention, specifically through psychological ownership, consumer skepticism, environmental …