Positioning – a literature review | Emerald Insight Books and journals Case studies Expert
Briefings Open Access Publish with us Advanced search Positioning – a literature review …

The study investigates how marketing mix factors are mediated by health consciousness
and service quality in creating fresh fruit buying decisions of customers in Vietnam. This …

Rapidly changing market conditions and the competitiveness of market players is forcing the
“all what you need one roof retail concept” businesses to look for various tactics to attract as …

Perubahan pemasaran konvensional menjadi pemasaran digital membawa dampak pada
dunia usaha, tak terkecuali usaha mikro. Sehingga diperlukan strategi tertentu dalam …

This textbook provides students with an essential introduction to the theoretical
underpinnings and practicalities of managing the marketing of events. In order to market …

Esta tesis doctoral aborda, a partir de tres estudios empíricos, un tema muy actual en el
marketing: el uso que hacen las empresas de las redes sociales digitales (RSD) como una …

The article justifies actuality, significance and necessity for development of customer-
oriented innovative organizations. The authors present logical succession of terminology …

Purpose The purpose of this paper is to develop a model for producing an objective and
holistic assessment of organisational decision-making to measure the procurement success …

In the historical process, the mar eting approach that started with the understanding of
production has continued with the understanding of product and sales over time. Focusing …

The main objective of this study is to identify how the relationship quality between
consumers and mobile phone companies can influence electronic word of mouth …