A central element of interdependence theory is that people have standards against which
they compare their current outcomes, and one ubiquitous standard in the mating domain is …

As technology has simplified meeting basic needs, humans have cultivated increasingly
psychological avenues for occupying their consumption energies, moving from consuming …

Online dating sites frequently claim that they have fundamentally altered the dating
landscape for the better. This article employs psychological science to examine (a) whether …

This research examines how people manage online personal brands in a Web 2.0 context.
Using a novel mixed-method approach and consenting participants, the authors generated …

行動経済学によって, さまざまに系統的な不合理さが見えてきた. 手をかけることが高評価をもたらす
IKEA 効果, やる気をそいでいる高額ボーナス, 自分で思いついた (と思わせられた) 意見は好ましい …

Does familiarity promote attraction? Prior research has generally suggested that it does, but
a recent set of studies by Norton, Frost, and Ariely (2007) challenged that assumption …

This paper presents a participatory design study about how consent to interaction and
observation of other users can be supported in social VR. We use emerging VR dating …

Despite common stereotypes about those who use different types of online dating,
psychological research on online dating agency users' characteristics is actually very …

This study examines the relationship between five virtual experiential marketing (VEM)
elements (sense, interaction, pleasure, flow, community relationship) and customer browse …

Drawing on extant literature on narrative persuasion, online advertising, and transportation
theory, this research aims to study Internet‐based online narrative advertising and …