Understanding what motivates customers to click through a hotel on the search results page
for more details under the influence of COVID-19 is important since it is a prerequisite step …

Researchers are increasingly able to observe consumers' behavior prior to a purchase, such
as their navigation through a store or website and the products they consider. Such pre …

Platform-based digital ecosystems form the backbone of our interactions with the Internet.
Over the past decade, digital ecosystems have witnessed significant growth, both in terms of …

Profile pictures are a key component of many freelancing platforms, a design choice that can
impact hiring and matching outcomes. In this paper, we examine how appearance-based …

We study how advertising content influences consumers' decisions. To this end, we create a
simulated online bookstore that imitates a real online shopping experience. We then …

Recommendations play an undeniable role in decision-making. The empirical literature
argues that recommendation can influence demand through two distinct channels: i) by …

Online marketplaces have revolutionized online sales by creating platforms that connect
millions of buyers and sellers. While the presence of numerous third-party sellers attracts …

When shopping online, consumers can reach a product detail page via multiple routes: by
going through a category page (eg, women's shoes), by directly typing the product name in …

Recommendations play an undeniable role in decision-making. The empirical literature
argues that recommendation can influence demand through two distinct channels: i) by …

We provide an overview of marketing research on digital platforms, focusing on studies in
key marketing journals over the past 15 years. Our review highlights the challenges and …