Many firms employ marketing tactics, such as surprise boxes, buy-and-reveal deals, random
price promotions, and teaser advertisements, in which some information is intentionally …

Family firms often struggle to recruit skilled non-family employees. Applying a mixed-method
strategy, this article investigates the changing perception of family firms as attractive …

This paper aims to examine the interaction between firm's new product preannouncement
(NPP) strategies and consumers' regulatory foci on their WOM intention and the underlying …

It is well-known that system performance can experience significant degradation from the
self-interested choices of human users. Accordingly, in this article, we study the question of …

There is a widely believed tradition that good or high-quality agency–client relationships
make for superior advertising campaigns, with many scholars highlighting the benefits …

While much research highlights the positive effects of appropriate risk framing in online retail
advertising, this study reveals its potential adverse impact on consumer purchase decisions …

Blind boxes have swiftly emerged as a prominent marketing strategy in tourism. Based on
information gap theory, this research aims to explore how to optimize marketing …

Purpose This paper aims to examine whether a film's search volume causes its ticket sales
in different stages of its lifecycle. Design/methodology/approach This study tests the …

Purpose The optimization of transport efficiency by self-operated logistics has brought
competitive advantages to platform, who is gradually developing self-operated logistics and …

Introduction Pre-launch advertising communications are critical for the early adoption of
experiential products. Often, companies release a variety of advertising messages for the …