Message matching refers to the design and distribution of persuasive messages such that
message features (eg, the themes emphasized) align with characteristics of the target …

Attitudes have been a central topic in social psychology from its early beginnings. But what
exactly are attitudes, where do they come from, and how can they be modified? The overall …

Online delivery providers (ODPs), representing a growing hospitality industry sector, are
playing an unprecedented role in the coronavirus pandemic. Applying construal level theory …

Abstract Research Summary Building on social psychology research and entrepreneurship
work on linguistic framing, we argue that the appreciation of novel ideas varies with the …

The authors develop a conceptual model of how the congruence of political ideology and
persuasive appeals enhances sustainable behaviors. In study 1, persuasive appeals …

Reducing the psychological distance of climate change has repeatedly been proposed as
one strategy to increase individuals' motivation to respond to climate change. From the …

How should leaders construct and communicate their messages to most effectively motivate
their employees? We offer an integrative framework to address the diverging and …

This article examines the interplay of social and temporal distance on consumers' responses
to others' recommendations. Drawing on research on psychological distance and the “fit” …

Across three studies, this research examines how marketers can capitalize on their brand's
standing in the marketplace through strategic logo placement on their packaging. Using a …

Consumers from cultures that read from left to right possess a spatial representation of time
whereby the past is visualized on the left and the future is visualized on the right. Across four …