Segmentation has been taken immense attention and has extensively been used in strategic
marketing. Vast majority of the research in this area focuses on the usage or development of …

Customers are more vigilant, intelligent, and dynamic in society. They change their
preferences and habits according to their needs. Knowing the needs of customers is an …

Passengers' dissatisfaction with service quality is one of the crucial factors affecting the
market share loss of airlines. This study aims to find out how airlines become capable of …

The study explored the effect of different factors affecting attitude formation towards Internet
banking (online banking) in Finland. The purpose of this paper is to determine those factors …

The purpose of this study is to gain a deep understanding of the factors which influence the
adoption and usage of ICT by SMEs in Malaysia. This study examines the relationship …

Purpose–The paper aims to measure customer experience in Indian banks. This study
examines the 14 factors of customer experience and identifies their impact on customer …

This study examines online brand trust and its influencing factors in the specific context of
online air ticket buyers in Malaysia. Summarizing academic literature on online brand trust …

The aim of this study was to identify commonly HRM practices effect on Malaysian private
companies' performance. We found support for the four HRM practices are found to be …

Abstract Private Label Brands are of strategic importance to retailers worldwide. However,
there is a dearth of knowledge, particularly in emerging markets, as to the manner in which …

Purpose–This paper aims to investigate the perceptions, attitudes and behaviour of the
youth market for internet banking services (IBS). Design/methodology/approach–A survey …