Developing persuasive systems for marketing: The interplay of persuasion techniques, customer traits and persuasive message design

A Braca, P Dondio - Italian Journal of Marketing, 2023 - Springer
This paper presents a comprehensive review of persuasion techniques and their
applications in the context of designing persuasive communication systems for marketing …

[引用][C] Modality

P Portner - 2009 - books.google.com
This is a book about semantic theories of modality. Its main goal is to explain and evaluate
important contemporary theories within linguistics and to discuss a wide range of linguistic …

[图书][B] Interpreting imperatives

M Kaufmann - 2011 - books.google.com
Imperative clauses are recognized as one of the major clause types alongside those known
as declarative and interrogative. Nevertheless, they are still an enigma in the study of …

Aspects of modality

V Hacquard - 2006 - dspace.mit.edu
It is a cross-linguistically robust fact that the same modal auxiliaries come in different flavors:
epistemic, deontic, ability, teleological... This fact is neatly captured in a system where each …

Imperatives and modals

P Portner - Natural language semantics, 2007 - Springer
Imperatives may be interpreted with many subvarieties of directive force, for example as
orders, invitations, or pieces of advice. I argue that the range of meanings that imperatives …

On the event relativity of modal auxiliaries

V Hacquard - Natural language semantics, 2010 - Springer
Crosslinguistically, the same modal words can be used to express a wide range of
interpretations. This crosslinguistic trend supports a Kratzerian analysis, where each modal …

[图书][B] Disjunction in alternative semantics

L Alonso-Ovalle - 2006 - search.proquest.com
DISJUNCTION IN ALTERNATIVE SEMANTICS Page 1 DISJUNCTION IN ALTERNATIVE
SEMANTICS A Dissertation Presented by LUIS ALONSO-OVALLE Submitted to the Graduate …

[PDF][PDF] Intensional semantics

K Von Fintel, I Heim - Unpublished lecture notes, 2011 - lingphil.mit.edu
The notes for this course have been evolving for years now, starting with some old notes
from the early 1990s by Angelika Kratzer, Irene Heim, and myself, which have since been …

The domain of agreement

JD Bobaljik, S Wurmbrand - Natural Language & Linguistic Theory, 2005 - Springer
In certain types of infinitival complementation constructions in three quite dissimilar
languages (German, Japanese, and Itelmen) expected interpretations curiously, but …

Implicit arguments

R Bhatt, R Pancheva - The Blackwell companion to syntax, 2006 - Wiley Online Library
Reference to non-overt arguments has been made in the description of a wide range of
syntactic phenomena. Some of them (PRO, pro, A/A′-traces) are relatively well understood …