End users of single‐use plastics can help minimize their contribution to plastic pollution via
mindful purchasing and waste management. These behaviors can be impacted via behavior …

Purpose This study aims to investigate the ecological awareness of Chinese consumers
towards fast fashion and examine the effect of social sustainability claims on green brand …

With the aim to guide sustainability strategies of fashion companies, this study explores
consumers' interest in sustainable alternatives on special occasions, which have been …

Industri luxury fashion rental (LFR) yang tengah berkembang di Indonesia dalam beberapa
tahun terakhir telah memberikan kesempatan bagi penggunanya untuk mengakses produk …

The contribution and knowledge of environmental leadership has been questioned on how
they aid institutions in their CSR and innovative thinking. The purpose of the investigation …

This study explored what perceived changes in consumers' self-concept are influenced by
the purchase of brands in different stages of life. The research focuses on both desirable …

In an effort to break into foreign markets, this study looks into how brand equity and market
position are affected by sustainability marketing, corporate social responsibility (CSR) …

The production and consumption of textile products worldwide generate severe
environmental impacts as well as economic and social repercussions. Companies are …

Saat ini, perusahaan semakin mencari cara untuk dapat berinteraksi dengan konsumen
secara dekat dan personal untuk menciptakan brand experience yang baik di benak …

Purpose: This study aims to investigate the ecological awareness of Chinese consumers
towards fast fashion and examine the effect of social sustainability claims on green brand …