An overview of microblog user geolocation methods

X Luo, Y Qiao, C Li, J Ma, Y Liu - Information processing & management, 2020 - Elsevier
Geographical locations of microblog users are essential for user profiling, event localization
and target advertising, to name a few. Automatic identification of user locations from the …

Future challenges of marketing online-to-offline (O2O)

AT Rosário - Marketing and Advertising in the Online-to-Offline (O2O …, 2023 - igi-global.com
The online and offline environment have come to coexist in the business environment, so
the big question is to understand how we should integrate these two environments into …

A Deep Learning-Based Hybrid CNN-LSTM Model for Location-Aware Web Service Recommendation

A Pandey, PK Mannepalli, M Gupta, R Dangi… - Neural Processing …, 2024 - Springer
Advertising is the most crucial part of all social networking sites. The phenomenal rise of
social media has resulted in a general increase in the availability of customer tastes and …

A real-world implementation of unbiased lift-based bidding system

D Moriwaki, Y Hayakawa, A Matsui… - … Conference on Big …, 2021 - ieeexplore.ieee.org
In display ad auctions of Real-Time Bidding (RTB), a typical Demand-Side Platform (DSP)
bids based on the predicted probability of click and conversion right after an ad impression …

Batch mode active learning for individual treatment effect estimation

Z Puha, M Kaptein, A Lemmens - … International Conference on …, 2020 - ieeexplore.ieee.org
Field experimentation has become a well-established practice to estimate individual
treatment effects. In recent years, the Active Learning (AL) literature has developed methods …

Generalized causal tree for uplift modeling

P Nandy, X Yu, W Liu, Y Tu, K Basu… - … Conference on Big …, 2023 - ieeexplore.ieee.org
Uplift modeling is crucial in various applications ranging from marketing and policy-making
to personalized recommendations. The main objective is to learn optimal treatment …

Prediksi Employee Churn Dengan Uplift Modeling Menggunakan Algoritma Logistic Regression

J Kinoto, JL Damanik, ETS Situmorang… - … Teknologi Dan Ilmu …, 2020 - jurnal.unprimdn.ac.id
Pada sebuah perusahaan, karyawan merupakan aset yang berharga dan dapat menunjang
kesuksesan perusahaan tersebut. Namun, hilangnya tenaga kerja dapat merugikan …

M3TN: Multi-Gate Mixture-of-Experts Based Multi-Valued Treatment Network for Uplift Modeling

Z Sun, X Chen - … 2024-2024 IEEE International Conference on …, 2024 - ieeexplore.ieee.org
Uplift modeling is a technique used to predict the effect of a treatment (eg, discounts) on an
individual's response. Although several methods have been proposed for multi-valued …

Towards Effective and Efficient Multi-valued Treatment Uplift Modeling in Online Marketing

Z Sun, D Liu, X Tang, Y Weng, X He - International Conference on …, 2024 - Springer
The effectiveness of an online marketing campaign heavily relies on the identification of user
groups that exhibit high sensitivity to specific treatments. However, existing works in this …

Online-to-offline advertisements as field experiments

A Matsui, D Moriwaki - The Japanese Economic Review, 2022 - Springer
Online advertisements have become one of today's most widely used tools for enhancing
businesses partly because of their compatibility with A/B testing. A/B testing allows sellers to …