Research on consumer technology adoption has predominantly focused on technology
acceptance models; the role of consumers' affective states and individual characteristics has …

This research furthers our understanding of consumers of masstige brands and shows how
they are different from consumers of luxury and counterfeits. Our work brings out differences …

This paper investigates whether an individual's tendency to maximize when making
decisions influences their entrepreneurial intentions, innovation behavior, entrepreneurial …

Decision-making styles have been studied in non-situational settings using the classical
survey instrument. This study proposes a novel methodology for identifying decision-making …

Decision‐making literature establishes that maximizers, who always strive for the best
option, paradoxically experience lower wellbeing. The current study aims to discover the …

It is well documented that maximizers are less happy with their product-choices than are
satisficers, but would this mean that maximizers use their products less? We conducted two …

Maximizing is a topic that has received significant attention from researchers and corporate
organizations alike. Although extensive previous research has explored how maximizers …

Personal selling by a salesclerk on a shop floor is an important marketing communication
activity in retail business; however, some customers regard face-to-face sales pitch as …

In this research, we address the question of whether and how a maximizing mindset
influences product-bundle evaluations. We identify and test two routes of processing when …

Purpose This study shows the influence of consumers' goal and strategy of maximization on
the process behind their behavioral response to price. Design/methodology/approach Data …