An investigation on consumer perceptions of email and social media marketing: An advertising case in South Africa

C de la Roche, T de Barros, T Chuchu… - … of Management and …, 2022 - econjournals.com.tr
Due to the increasing usage of digital marketing to advertise to consumers in recent years,
there has been a growing interest in determining which digital marketing channels are the …

The Effect of Cigarette Content Marketing on Students' Smoking Behavior and Decisions: A PLS-SEM Approach

J Nasution, M Batubara, MI Nasution… - Asian Pacific Journal of …, 2024 - journal.waocp.org
Objective: This research aims to analyze the influence of cigarette content marketing on
student behavior, and on cigarette purchasing decisions, as well as the influence of …

Virtual religious conflict: From cyberspace to reality

A Pimay, A Riyadi - HTS Teologiese Studies/Theological Studies, 2023 - journals.co.za
Freedom of expression on social media is sometimes carried out unethically and often
undermines religious symbols, resulting in friction and destructive actions. This research …

The Impact of User-Generated Marketing on Creating Greater Audience Connections and Brand Loyalty

I Gabelaia, JW McElroy - … Conference on Reliability and Statistics in …, 2023 - Springer
In times of rapid change and sustainable development in marketing, user-generated
marketing has gained a considerable advantage as a powerful marketing tool to attract and …

Analysis of the Duke Margiris infantry battalion's activity publicity in social networks

N Jucienė, J Macienė - Applied Scientific Research, 2023 - ojs.svako.lt
The article analyses the publicity of the activities of the statutory organization in social
networks. The theoretical part discusses the concept of activity publicity, the concept of …

Instaworthy: A Study on the Effects of Photo Editing towards Electronic Commerce in Metro Manila

KIA Pablo, G Gallaza, BED Reyes… - Journal of Business …, 2022 - al-kindipublisher.com
Photo-editing has been emerging since businesses shifted into e-commerce. This is one of
the strategies used by businesses and companies to enhance the appearance of their …

The Use of Social Media: Influence of Content Marketing for Brazilian Health Industry SMEs

Z Oliveira, S Teixeira, S Teixeira… - … With Consumers Through …, 2024 - igi-global.com
The best way to capture consumer attention and entice them to purchase is by generating
leads using an inbound marketing strategy. The research question raised is about the …

Asiakaslähtöinen digitaalinen sisältömarkkinointi B2B-yrityksissä

J Rupponen - 2023 - jyx.jyu.fi
B2B-yritysten kontekstissa digitaalinen sisältömarkkinointi on muodostunut aiempaa
oleellisemmaksi, sillä yritysasiakkaat kuluttavat yhä enemmän digitaalista sisältöä, ennen …

O impacto dos influenciadores digitais versus passa-a-palavra no setor do turismo: Geração Millennial

CL Pereira - 2022 - repositorio.ipl.pt
Um dos setores em voga no momento é o turismo, principalmente após sofrer severas
consequências com dois anos de Pandemia Mundial. Por outro lado, em também crescente …

Analyzing Consumers Buying Behavior through Nestle Television Advertisements Approach

S Minhas, M Farooq, E Ullah - Pakistan JL Analysis & Wisdom, 2023 - HeinOnline
This study analyzed the consumers' buying behavior in Pakistan through Nestle Pakistan's
limited advertisements approach. To get a competitive advantage, most of the brands use a …