Purpose This paper aims to investigate the impacts of social media on the Pakistani
consumers' buying behavior, which could be reflected in either complex buying, variety …

Abstract Electronic Word of Mouth is a form of positive or negative communication related to
products and services that are shared by one consumer after using the purchased product or …

The era of Big Data analytics has begun in most industries within developed countries. This
new analytics tool has raised motivation for experts and researchers to study its impacts to …

The rise of social media influencers has changed the marketing landscape and significantly
changed how businesses promote their products and services. Influencer marketing has …

Purpose This study aims to determine the effect of Islamic branding, experiential marketing
and word of mouth on college decisions and to find marketing strategies through …

Marketers define their social media platform as an essential piece to reach their consumers.
The flock of web users turning to social media to receive and convey their thoughts …

In the realm of interconnected digital world, social ranking systems are readily used in
different sections of society, for several reasons. The private and public sectors both are …

Destination Image as a development which comprises of interrelated assessments
converged with general impressions and convictions dependent on data preparing from an …

Marketing Analytics is gaining much importance in the current digital transformation age.
Marketers consider and experiment with new-age marketing communication tactics to …

The research method used explanatory research with quantitative approach. Total sample
is 100 respondents who work as make up artist in Kabupaten Bojonegoro who made the …