Doing Anthropology in Consumer Research is the essential guide to the theory and practice
of conducting ethnographic research in consumer environments. Patricia Sunderland and …

This article explores the representational politics of postcolonial national identity in New
Zealand/Aotearoa. Specifically, it interrogates the promotional media surrounding the 2005 …

The article discusses branding of New Zealand, or the expression of the country to external
audiences as an approach to lure trade, tourism and investment. Branding is considered a …

In the face of growing scholarly concern about whiteness, and following Denzin's (1996)
argument that “those who control the media control a society's discourses about itself”(p …

In this chapter, I draw on feminist cultural studies theorising to explore the ways in which the
Olympic Games may become a site where female athletes claim centre stage in the media …

In this dissertation I examine how the complex, and often contradictory, discourses of being
a'Pacific person'are played out in, and through, New Zealand rugby. In particular, I …

Kiwiana refers to popular cultural items that distinctly reference New Zealand. This research
focuses on the interplay between the material and social worlds, as attitudes to traditional …

Men's football has long been marginalized within New Zealand culture, struggling for
acceptance as an appropriately masculine and truly national sport. New Zealand's …

This paper explores spatial dynamics of contestation in the ongoing production of textures of
urban place in the postcolonial context of Christchurch, New Zealand. It first examines …

This article proposes a conceptual framework outlining the elements identifying an object as'
kiwiana'by examining four items of existing kiwiana; The Buzzy Bee, jandals, the Swanndri …