[图书][B] Media strategies for marketing places in crisis
Growing competition between countries and cities over attracting infrastructure, investment,
tourists, capital and national and international status mean that today, a negative image is …
tourists, capital and national and international status mean that today, a negative image is …
Revisiting destination competitiveness through chaos theory: The butterfly competitiveness model
The second decade of this century has been characterized by a particular emphasis on the
significance of safety and security in human life in general and in tourist decision-making in …
significance of safety and security in human life in general and in tourist decision-making in …
[图书][B] Tourism marketing for developing countries: Battling stereotypes and crises in Asia, Africa and the Middle East
Page 1 E|| AVRAHAM ERAN KETTER Tourism Marketing for Developing Countries Battling
Stereotypes and Crises in Asia, Africa and the Middle East Page 2 Tourism Marketing for …
Stereotypes and Crises in Asia, Africa and the Middle East Page 2 Tourism Marketing for …
Impacts of a historical film on the destination image of South America
This study examines the destination image of South America among young North American
students through the lens of a historic movie with controversial content. The results of the …
students through the lens of a historic movie with controversial content. The results of the …
Testing the impact of a promotional video on destination image change: Application of China as a tourism destination
This study empirically examines the potential effects of a promotional video on the image
change of China as a travel destination. The analysis is based on an experimental study …
change of China as a travel destination. The analysis is based on an experimental study …
Recovery strategies and marketing campaigns for global destinations in response to the Covid-19 tourism crisis
E Avraham - Asia Pacific Journal of Tourism Research, 2021 - Taylor & Francis
The study analyzes which image repair strategies were adopted by officials and marketers
around the world to combat the Covid-19 tourism image crisis. We used qualitative content …
around the world to combat the Covid-19 tourism image crisis. We used qualitative content …
Is Xenios Zeus still alive? Destination image of Athens in the years of recession
A Gkritzali, D Gritzalis… - Journal of Travel …, 2018 - journals.sagepub.com
This study examines the evolution of the destination image of Athens from 2005 to 2015, in
order to exploit the impact of the recent economic recession on individual perceptions. It …
order to exploit the impact of the recent economic recession on individual perceptions. It …
Exploring visitors' experiences and intention to revisit a heritage destination: The case for Lukang, Taiwan
YJ Wang, C Wu, J Yuan - … of Quality Assurance in Hospitality & …, 2010 - Taylor & Francis
The purpose of this study was to identify the factors that affect visitors' decisions to visit and
then revisit a “community-heritage” destination, namely Lukang, Taiwan, a popular heritage …
then revisit a “community-heritage” destination, namely Lukang, Taiwan, a popular heritage …
Will we be safe there? Analysing strategies for altering unsafe place images
Many countries, cities and tourist destinations are considered risky or unsafe due to terror
attacks, natural disasters, epidemics, crime waves, wars, coups, racial conflicts, social …
attacks, natural disasters, epidemics, crime waves, wars, coups, racial conflicts, social …
The risks of nation branding as crisis response: A case study of how the Danish government turned the Cartoon Crisis into a struggle with Globalization
RK Rasmussen, H Merkelsen - Place Branding and Public Diplomacy, 2014 - Springer
In this article, we investigate the limitations of organization-centric models for crisis
communication in handling place crises. Two distinct types of place crisis are identified as …
communication in handling place crises. Two distinct types of place crisis are identified as …