It is no surprise that research on digital transformation (DT) has raised vast interest among
academics in recent decades. Countries, cities, industries, companies, and people all face …

Purpose In the past few decades, relationship management (RM) theory and RM strategies
in business-to-business (B2B) contexts have evolved tremendously, driven by constant …

In this study, we untangle the relationship between digital platform capability and
organizational agility in the manufacturing sector small and medium-sized enterprises …

This study examines the effect of big data powered artificial intelligence on customer
knowledge creation, user knowledge creation and external market knowledge creation to …

This paper aims to go deeper into how a firm executes digital transformation in marketing.
The experiences discussed in this article will give insight from a business practice …

This study aims to explain the role of digital marketing adoption in mediating the effect of the
COVID-19 pandemic and the intensity of competition on business performance, which is …

This paper explores the digitalization of business-to-business (B2B) customer journeys,
which is recognized as a top research priority, but one that has not yet received substantial …

New technologies, such as artificial intelligence (AI), blockchain, and big data analytics, can
shape how B2B relationships are managed and how dark side effects are manifested in B2B …

Many firms are engaging in the digital transformation (DT) of their sales forces, and this trend
has accelerated during the COVID-19 pandemic. However, research on DT as a profound …

The role of digital media in B2B marketing has gained traction with academics and
practitioners in recent years. However, a comprehensive framework about the use and value …