PENGARUH BRAND EXPERIENCE TERHADAP BRAND LOYALTY DENGAN CUSTOMER ENGAGEMENT SEBAGAI VARIABEL MEDIATOR PADA PRODUK …
AA Iman - Jurnal Ekonomi Trisakti, 2023 - e-journal.trisakti.ac.id
Tujuan dalam penelitian yaitu untuk menganalisis pengaruh dimensi brand experience,
customer engagement yang mempengaruhi brand loyalty konsumen produk fashion di …
customer engagement yang mempengaruhi brand loyalty konsumen produk fashion di …
Analisis Pengaruh Hedonic Motive Dan Visual Merchandising Terhadap Impulse Buying Melalui Positive Emotion Sebagai Variabel Intervening Pada Konsumen Pull …
I Kusniawati - Jurnal Ekobis Dewantara, 2022 - jurnalfe.ustjogja.ac.id
Penelitiaan ini bertujuan untuk menguji apakah (1) hedonic motive berpengaruh terhadap
positive emotion (2) visual merchandising berpengaruh terhadap positive emotion (3) …
positive emotion (2) visual merchandising berpengaruh terhadap positive emotion (3) …
The Influence of Visual Merchandising, Store Atmosphere, and Sales Promotion on Impulse Buying For KKV Consumers at The Surabaya City Galaxy Mall.
F Rahmawati - Jurnal Manajemen, 2024 - ejournal.uika-bogor.ac.id
In winning the business competition, companies need to understand consumer purchasing
behaviour. Spontaneous buying behaviour influences the current buying process. This study …
behaviour. Spontaneous buying behaviour influences the current buying process. This study …
[PDF][PDF] In-store brand communication: When shelf-space and display seduce consumers
BS Wijaya - Humanities & Social Sciences Reviews, 2020 - repository.bakrie.ac.id
PURPOSE OF THIS STUDY: This study aims at analyzing the role of shelf-space and display
in stimulating impulse buying. Further, this study also covers the comparison between all …
in stimulating impulse buying. Further, this study also covers the comparison between all …
Pengaruh Strategi Pemasaran Influencer Collaborations, Digital Advertising, dan Visual Merchandising 3Second Terhadap Brand Awareness (Studi Kasus pada …
IA Wahyudi - 2024 - repository.unisma.ac.id
Penelitian ini bertujuan untuk menganalisis pengaruh Strategi Pemasaran Influencer
Collaborations (X1), Digital Advertising (X2), dan visual merchandising 3Second (X3) …
Collaborations (X1), Digital Advertising (X2), dan visual merchandising 3Second (X3) …
[PDF][PDF] PENGARUH VISUAL MERCHANDISING, STORE ATMOSPHERE, DAN PRICE DISCOUNT TERHADAP PERILAKU IMPULSE BUYING PRODUK PARFUM …
UR Dwisaktina - 2022 - katalog.ukdw.ac.id
Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh visual
merchandising, store atmosphere, dan price discount terhadap perilaku impulse buying …
merchandising, store atmosphere, dan price discount terhadap perilaku impulse buying …