Despite the increased recognition of the importance of images as a rich data source, the full
potential of images to advance tourism and hospitality knowledge, both conceptually and …

Virtual influencer (VI) marketing has become increasingly prevalent on social media with the
evolving landscape of digitalisation. However, the use of VIs in tourism has received limited …

Color plays a critical role in recognizing tourist experiences and influencing their emotions.
By classifying tourism photos on Instagram using machine learning, this study uncovers the …

Purpose Social media influencers (SMIs) play an increasingly important role in influencing
youth and their shopping behaviours in digital marketing. Research has examined various …

In a crowded social media marketplace, restaurants often try to stand out by showcasing
elaborate “Instagrammable” foods. Using an image classification machine learning …

Documenting and sharing individual museum visits flourishes on social media. However,
little research exists about how peer-generated content cues shape prospective visitors' …

Dijitalleşme ve internetin artan kullanımı nedeniyle, giderek daha fazla insan birbirleriyle
iletişim kurmak için sosyal medyayı kullanmaktadır. Günümüzde 3, 6 milyardan fazla kişi …

The 2016 presidential primary candidates expanded their social media marketing
campaigns to include the image-and video-centered social network platform Instagram. To …

This three‐group between‐subjects experimental research investigates the extent to which
consumer engagement with a social media branded post is directly affected by individuals' …

This study aims to establish actionable guidelines and provide strategic insights as a means
of increasing the social media effectiveness of consumer brands. Post-related factors in …