Purpose Hospitality firms adopted diverse hiring policies and public declarations of support
for LGBTQ+ causes through brand activism. The impact of activism on LGBTQ+ employees' …

While organizations have increasingly engaged in corporate social advocacy (CSA) for
sexual and gender diverse populations, transgender people have often been overlooked in …

Public relations (PR) scholars have highlighted the discipline's responsibility to advocate for
marginalized groups against the backdrop of fully functioning society theory (FFST), which …

Purpose This paper aims to examine the relationships between motives, skepticism and
brands evaluations in the LGBT-friendly branding hotels context. Design/methodology …

Influencer endorsements are a popular way for companies to promote their brands,
products, and services. While extant literature has identified influencer fit and authenticity as …

This research focused on brand activism campaigns in a global marketing context. It
explored how consumers judge a brand's activism authenticity. An online survey was …

Queer identities have predominantly existed at the peripheries of media representation as
well as communication research. Linking this research gap with the field of video games as …

Brands increasingly address social inequalities by means of advertising. Inclusive
advertising can, however, damage brands if consumers suspect insincere and extrinsic …

Corporate social advocacy (CSA) often positions corporations to champion one side of the
values by explicitly voicing their stance on contentious issues, which may evoke divided …

Purpose Evidence-based health communication campaigns can support tobacco control
and address tobacco-related inequities among lesbian, gay, bisexual, transgender, and …