Purpose The purpose of this paper is to investigate the influence that social media usage
has on the online purchases of wine and to examine whether objective and subjective …

The competitiveness analysis of Italian wine in the main partner countries, compared to the
agri-food products, shows different scenario depending on the wine categories considered …

In the last few years, wine industry has been characterised by profound changes that have
determined an intensification of competition on a global scale. The aim of this study is to …

Italian wine is increasingly appreciated in new world consumer countries and, in particular,
in Russia where consumers associate its consumption with an Italian lifestyle. In this paper …

This study offers a contribution to understanding the complexity of the international wine
trade analysing the specialisation patterns of 14 among the most important wine world …

Purpose The purpose of this paper is to investigate how grape varieties are narrated online
by non-winery-owned sources in four countries: Australia, Canada the UK and the USA. This …

Purpose of the paper: The paper aims to examine online communication of wine tourism
destinations and their users in order to identify strategic approaches potentially suitable for …

A plethora of studies have demonstrated that brand of origin is a significant factor in the
purchasing process. It is not clear however how the various components of quality …

This edited Promotion and Marketing Communications book is an original volume that
presents a collection of chapters authored by various researchers and edited by marketing …

Αντικείμενο της βιβλιογραφικής έρευνας που ακολουθεί είναι η αμπελογραφική μελέτη της
ποικιλίας Riesling και η περιγραφή του οργανοληπτικού προφίλ των παραγόμενων οίνων σε …