This article explores the emergence of Airbnb, a company whose website permits ordinary
people to rent out their residences as tourist accommodation. The company was just recently …

This study examines the best practices for the optimization of the corporate digital brand
name by taking into consideration customers' behavioral big data and web analytics. In the …

The hotel industry continues to develop strategies for addressing consumer-generated
online reviews, and particularly responding to poor reviews, which can have a damaging …

The business value of online consumer reviews has emerged in recent year as one of
utmost importance for hotel marketers. This study examines how online consumer reviews …

In this study we investigate the generic structure of hotel responses to customer complaints
posted on popular travel website, TripAdvisor. Extending the genre analytic notion of …

Electronic word-of-mouth (eWOM) is a key source of information for consumers and is also a
vitally important source of value to business and website owners. In this study, we …

I would like to acknowledge the generous support of the Fulbright Specialist program, which
made it possible for me to spend 6 weeks of my research sabbatical in Hong Kong …

The primary purpose of this study is to investigate guests' perception of green hotels through
a content analysis of online hotel reviews. A total of 7370 comments were collected, and 737 …

The purpose of this study is to examine the association between traveling for business and
customer satisfaction with hotel services. To that end, a multilevel analysis is conducted of …

Purpose With the proliferation of Web 2.0 and the travel-related user-generated content
platforms, researchers can obtain abundant unsolicited data to examine guests' perceptions …