Strategic communication is a term that has become quite popular in communication science
education in the second decade of the twenty-first century. Originally only used for a niche …

Existing global ESG models are limited in terms of applicability and predictability, especially
in countries with an unstable environment. On the other hand, utilizing internally made or …

Purpose–The purpose of this paper is to consider the threats and potential of Big Data for
strategic communication. It explains the concepts of datafication and Big Data and …

Most public relations research advocates for stronger organization-public relationships and
the implementation of dialogic theory to advance the practice and elevate the status of the …

This study seeks to contribute to the extension of the internal communication theoretical
field, and relate it to the professional practice of communication consultancies in Portugal. It …

Purpose–The purpose of this paper is to explore the perceptions and expectations of chief
executive officers (CEOs) and executive board members concerning: the relevance of public …

Purpose–The purpose of this paper is to examine the practices of positioning Chief
Executive Officers (CEOs) and other top executives in the public sphere and approaches to …

Purpose–The purpose of this paper is to examine and analyze the prevailing form of
rationality that governs the challenges, goals and roles of communication professionals. The …

Public Relations. Für immer mehr Medienstudierende ist es ein attraktives Berufsfeld. Für
viele Unternehmen ist es eine Managementfunktion, der sie eine immer größere Bedeutung …

This study employed a constitutive (CCO) communication approach to advance the dynamic
concept of communication maturity for the purpose of theorizing, analyzing, and developing …