The emergence of social commerce has brought substantial changes to both businesses
and consumers. Hence, understanding consumer behavior in the context of social …

The evolution of social commerce (s-commerce) has changed both businesses and
customers. Therefore, understanding customer engagement behaviour in the s-commerce …

The influence of perceived social media marketing elements on consumer–brand engagement
and brand knowledge | Emerald Insight Books and journals Case studies Expert Briefings …

Recently, scholars have attempted to understand consumer behavior related to the use of
food delivery apps (FDAs). However, the various motives behind the usage of different FDAs …

The aim of this study was to understand how omnichannel integration quality affects
customer loyalty through customer engagement and relationship program receptiveness …

Web 2.0 applications and social media have transformed e-commerce into a new business
paradigm, which is called social commerce. This development has changed the customers' …

With the advent of interactive Web 2.0 (and beyond) technologies, the role of consumer
brand engagement (CBE), which focuses on the consumer's investment in their brand …

In the digital era, the offer of multiple shopping channels in the retail sector has been
improved, and customers are changing their shopping habits. For this reason, supermarkets …

While many retailers have turned to omnichannel retailing to remain competitive, engaging
customers across channels has become one of the biggest challenges they face. Drawing …

While research into customer engagement receives much attention, few studies have
examined why consumers engage in social commerce and the resulting consequences for …