As augmented reality (AR) has been increasingly adopted by various industries as a
marketing tool, tourism practitioners have come to recognize its promising potential in …

Although research on the impact of new realities on museum experience is receiving
increasing attention, it remains mainly conceptual in nature and measuring the impact of …

Purpose The hostile environments in which museums operate force them to be innovative.
Most of them have fewer resources and are publicly owned. Because these factors may …

Due to its growing application in various industries as a marketing tool, the travel industry is
increasingly perceiving the potential of virtual reality (VR) in the tourism arena. Although VR …

This study investigates whether AR innovations will positively contribute to the visiting
intentions of young people. We collected data from 402 Gen Z participants in the museum at …

Visitor experience is a highly important concept in the tourism industry, which has to be
taken into consideration by museums as well, to awaken the interest of their new target …

Thriving in competitive business environments requires innovation, especially within cultural
and creative-based e-commerce platforms. This study examines the application of two …

Attribute evaluation provides an understanding of the perceived quality and subjective value
of the museum visitor experience. The principal contribution of this paper is to analyze the …

Jelen cikk részletes szakirodalmi áttekintést nyújt az új muzeológia paradigmájához vezető
trendekről, a múzeumi látogatói élményről, valamint az interpretációt segítő módszerekről. A …

This article analyses the museum visitor experience through a quantitative questionnaire
carried out at the Almásy Mansion Visitor's Centre in Gyula, Hungary, using the PLS-SEM …