This paper studies the field of ethical advertising as it relates to Islamic business ethics with
emphasis on applicability to Nigerian marketing and advertising. Nigeria has recently been …

Ethics and ethical behavior are drastically being focused on the business society today. The
purpose of this research is to explore sales promotional practices in Malaysia, counting its …

Ethics is very important in human life. Ethical practices in public relations are necessary for
gaining or maintaining its status as a profession. As the ethical conscience of an …

The aim of this research is to study and compare the use of social media by public relations
departments in the Saudi Telecommunications Company (STC) and The Saudi Ministry of …

Relações públicas (RP) é um conceito fundamental no campo da comunicação. As teorias e
práticas ocidentais de RP dominaram o campo. No entanto, argumenta-se que essas …

In the current decade, the use of social media influencer has been arisen in the social media
platform. Social media influencers are always linked with Word of Mouth (WOM) marketing …