Z Anis, A Haque, NFB Mustofa, MA Islam - Global Islamic Marketing …, 2022 - Springer
The goal of this study is to investigate the role that customer satisfaction plays as a mediating factor in the link between multidimensional perceived value (ie, functional value …
This study aimed to investigate consumers' luxury brand purchase intention in Bangladesh to close the identified research gap. The triangular theory of love and the media richness …
Customer loyalty is liable for persevering long-term sustenance of organisations in today's highly competitive business milieu. The present study investigated the various factors …
El objetivo de esta investigación fue determinar la relación que existe entre la personalidad de marca y la lealtad del consumidor de la cerveza artesanal Sierra Andina en la ciudad de …