The Effect Of Celebrity Endorse And Brand Images On Purchase Decisions:(Case Study On Private College Students In Oppo Handphone Buyers)

F Tilasenda, H Budiwati… - Progress …, 2019 - proceedings.itbwigalumajang.ac.id
Marketing is an important factor in the development of the company. Marketing must be
continually upgraded and refurbished, it of course not be separated from the the needs and …

Role of Product Innovation, Quality of Service and Promotion of influence on purchase decision on Omahmu Cafe Lumajang

I Ghozali, A Jariah, J Irwanto - Progress …, 2019 - proceedings.itbwigalumajang.ac.id
Cafe or restaurant is a place that can be used as a means of exchanging ideas, gather with
friends or family, or relax fellow diners. The purpose of this study was to determine the …

Pengaruh Brand Image Dan Word Of Mouth Terhadap Keputusan Pembelian Pada Produk Sepatu Converse (Studi Kasus Mahasiswa Universitas Medan Area)

RP Batubara - 2022 - repositori.uma.ac.id
Tujuan dari penelitian ini adalah untuk mengetahui brand image berpengaruh positif
terhadap keputusan pembelian, untuk mengetahui word of mouth berpengaruh positif …

THE INFLUENCE OF WORD OF MOUTH AND BRAND TRUST ON PRODUCT PURCHASING DECISIONS

ME Tio, M Taufik, K Kasno - Progress …, 2020 - proceedings.itbwigalumajang.ac.id
This research was conducted to determine the effect of Word of Mouth and Brand Trust on
Purchasing Decisions of Eiger product users in Lumajang Regency. This research is a …

Implementation of Promotion and Quality Services To Attract Consumer Interests Buy Coffee Shops City Subdistrict Lumajang

K Anwar, H Hartono… - Progress …, 2019 - proceedings.itbwigalumajang.ac.id
The research method used is a multiple linear regression method. The results Showed that
for promotion variables had a positive value but did not Affect Consumers' buying interest in …

Marketing Mix Effect On Consumer Decision To Choose Pegadaian Shari'a:(Case Study On Customer Pt Pawnshop Sharia Branch Jember)

DA Asmara, N Nawangsih… - Progress …, 2019 - proceedings.itbwigalumajang.ac.id
The development of sharia pawnshops in Jember is significant Increasingly, even the sharia
service unit offices of sharia pawnshops Easily can be found in various corners of the city of …

Effect Of Price And Quality Products On The Decision To Purchase Products In Paris Sophie Lumajang:(Case Study On The Students STIE Widya Lumajang Gama)

IC Diniya, Z Hidayat… - Progress …, 2019 - proceedings.itbwigalumajang.ac.id
The purpose of this research is to know the influence of the price and quality of the product
against the product purchase decisions Sophie Paris in STIE Widya Gama Lumajang, either …