In today's world, social media is playing an indispensable role on the learning behavior of
university students to achieve sustainable education. The impact of social media on …

With the integration of social media in political communication repertoires, politicians now
permanently campaign for support online. By promoting their personal agenda, politicians …

We focus on political marketing and conduct a systematic literature review of journal articles
exploring political marketing on social media. The systematic literature review delineates the …

Previous research on the success of politicians' messages on social media has so far
focused on a limited number of platforms, especially Facebook and Twitter, and …

Hashtags have become a ubiquitous and seminal feature of social media; however, a
comprehensive understanding of what motivates and predicts their use is yet to be …

How was the Roman Empire invoked in Brexit Britain and in Donald Trump's United States
of America, and to what purpose? And why is it critical to answer these kinds of questions …

Significant research has examined social media users' self-presentation strategies, both
within a single account and across multiple platforms. Few studies, however, have …

This study investigates the visual self-presentation of political candidates on different social
media platforms (Facebook, Instagram, and Twitter) in seven Western democracies (Austria …

As politicians worldwide increasingly adopt social media as a channel for (ostensibly) direct
communication with the public, much scholarly attention has been devoted to examining …

This research examines how frontline retail employees respond to customers whom they
think might write an online review about their experience. Across six experiments (one field …