Effectiveness of Digital Marketing and Product Innovation on Marketing Performance with Competitive Advantage as an Intervening Variable in Small Industries
R Setyaningsih, NN Wati… - … Journal of Business …, 2024 - journal.formosapublisher.org
This research aims to improve the marketing performance of rattan SMEs to create
advantages for small industries and is expected to be useful for the Cirebon district …
advantages for small industries and is expected to be useful for the Cirebon district …
Meningkatkan Keunggulan Bersaing UMKM Melalui Digital Marketing
U Sholihin, S Sudarmiatin - Jurnal Riset Manajemen, 2024 - jurnal.itbsemarang.ac.id
Penelitian ini membahas strategi pemeriksaan menggunakan pendekatan eksplorasi
kuantitatif dalam konteks pemasaran digital UMKM. Metode penelitian berbasis positivis …
kuantitatif dalam konteks pemasaran digital UMKM. Metode penelitian berbasis positivis …