Influence of technological advances and change in marketing strategies using analytics in retail industry
J Kaur, V Arora, S Bali - … journal of system assurance engineering and …, 2020 - Springer
A nexus of technological advances and an increasingly competitive environment of the retail
industry has taken the phrase,“Customer is the King” to a new tangent altogether. It has …
industry has taken the phrase,“Customer is the King” to a new tangent altogether. It has …
[图书][B] AZ of digital research methods
C Dawson - 2019 - taylorfrancis.com
This accessible, alphabetical guide provides concise insights into a variety of digital
research methods, incorporating introductory knowledge with practical application and …
research methods, incorporating introductory knowledge with practical application and …
How in-store sensor technologies can help retailers to understand their customers: overview on two decades of research
M Knof, R Stock-Homburg, J Schurer - The International Review of …, 2024 - Taylor & Francis
To compete with e-commerce, retailers are increasingly integrating smart technologies into
their offline retail environment. This enables retailers to analyze their customers and provide …
their offline retail environment. This enables retailers to analyze their customers and provide …
Below the surface: Unobtrusive activity recognition for work surfaces using RF-radar sensing
Activity recognition is a core component of many intelligent and context-aware systems. In
this paper, we present a solution for discreetly and unobtrusively recognizing common work …
this paper, we present a solution for discreetly and unobtrusively recognizing common work …
Design and implementation of an RFID-based customer shopping behavior mining system
Shopping behavior data is of great importance in understanding the effectiveness of
marketing and merchandising campaigns. Online clothing stores are capable of capturing …
marketing and merchandising campaigns. Online clothing stores are capable of capturing …
EyeShopper: Estimating Shoppers' Gaze using CCTV Cameras
Recent advances in machine and deep learning allow for enhanced retail analytics by
applying object detection techniques. However, existing approaches either require laborious …
applying object detection techniques. However, existing approaches either require laborious …
Location-enhanced activity recognition in indoor environments using off the shelf smart watch technology and BLE beacons
Activity recognition in indoor spaces benefits context awareness and improves the efficiency
of applications related to personalised health monitoring, building energy management …
of applications related to personalised health monitoring, building energy management …
ShopSense: Customer localization in multi-person scenario with passive RFID tags
Indoor localization serves as the basis of sensing and understanding human behaviors and
further providing personalized services in many scenarios, such as retail stores, warehouses …
further providing personalized services in many scenarios, such as retail stores, warehouses …
Towards Marketing 4.0: Vision and Survey on the Role of IoT and Data Science
According to KPMG, Internet of Things (IoT) technology was among the top 10 technologies
of 2019. It has been growing at a significant pace, influencing and disrupting several …
of 2019. It has been growing at a significant pace, influencing and disrupting several …
Deepstore: Understanding customer behaviors in unmanned stores
In recent years, we have witnessed a surge in new retail, which aims to combine the best of
physical and online retailing using Internet of things and artificial intelligence techniques …
physical and online retailing using Internet of things and artificial intelligence techniques …