A critical review and reconstruction of perceptual brand equity

ADA Tasci - International Journal of Contemporary Hospitality …, 2021 - emerald.com
Purpose The purpose of this paper is to: distinguish between financial brand equity and
perceptual brand equity; distinguish among different stakeholder perspectives on customer …

Place-oriented or people-oriented concepts for destination loyalty: Destination image and place attachment versus perceived distances and emotional solidarity

ADA Tasci, A Uslu, D Stylidis… - Journal of Travel …, 2022 - journals.sagepub.com
Many studies have modeled several different concepts to explain destination loyalty;
however, none have integrated place-oriented (eg, destination image, place attachment) …

Using big data from customer relationship management information systems to determine the client profile in the hotel sector

P Talón-Ballestero, L González-Serrano… - Tourism …, 2018 - Elsevier
Client knowledge remains a key strategic point in hospitality management. However, the
role that can be played by large amounts of available information in the Customer …

The effect of resident-tourist interaction quality on destination image and loyalty

D Stylidis, KM Woosnam, ADA Tasci - Journal of Sustainable …, 2022 - Taylor & Francis
Despite the widely recognized core position of the local community within tourism, a paucity
of research has considered how the quality of interaction between residents and tourists …

New trends in information search and their influence on destination loyalty: Digital destinations and relationship marketing

A Almeida-Santana, S Moreno-Gil - Journal of destination marketing & …, 2017 - Elsevier
Increasingly destination management organizations are engaging with consumers through
digital media, communicating with them in a long-term relationship. Numerous studies have …

The impact of tourists' emotions on satisfaction and destination loyalty–an integrative moderated mediation model: tourists' experience in Switzerland

S Al‐Msallam - Journal of Hospitality and Tourism Insights, 2020 - emerald.com
Purpose The purpose of this paper is to investigate the effect of tourists' emotional
responses toward a particular destination on tourists' satisfaction and destination loyalty …

Testing the cross-brand and cross-market validity of a consumer-based brand equity (CBBE) model for destination brands

ADA Tasci - Tourism management, 2018 - Elsevier
Different studies on consumer/customer-based brand equity (CBBE), have revealed varying
pictures of components and divergent relationships. The current study analyzed a large …

Managing sustainable sharing economy platforms: A stimulus–organism–response based structural equation modelling on an emerging market

DC Dabija, LM Csorba, FL Isac, S Rusu - Sustainability, 2023 - mdpi.com
Due to the rising appeal of travel, as well as the appearance of low-cost carriers that fly to
both popular and exotic destinations, people nowadays tend to book their accommodation …

Service customer loyalty: An evaluation based on loyalty factors

N Vilkaite-Vaitone, I Skackauskiene - Sustainability, 2020 - mdpi.com
This study sheds light on customer loyalty based on three groups of factors (customer,
service provider, and environment). Noting the diversity of the effects of customer loyalty …

The influence of post-visit emotions on destination loyalty

M Godovykh, ADA Tasci - Tourism Review, 2021 - emerald.com
Purpose The influence of different factors including emotional states on loyalty has been
previously discussed in the literature. However, the influence of post-visit emotions evoked …