This study develops a research model for analyzing customers' perceived value of wearable
devices. It investigates the impact of each component of perceived benefit and risk on the …

In this study, the authors integrate software engineering insights with research on service
process design and product extensions to propose the concept of service process …

Journal of Marketing (JM) is in the midst of exciting times—times that reflect economic
vacillations, quick changes in business environments, and the emergence of new industries …

The present article alleviates the often-cited ambiguity of the value concept by proposing
that value research consists of two main streams: value creation processes and value …

The marketing discipline today constitutes a great paradox. The nation stands deeply
troubled. It seeks solutions to grave problems both within and without its own society …

Purpose This study aims to examine the role of message appeals (concrete vs abstract)
posted by greenfluencers in determining their behavioral intention toward the sponsored …

Purpose This paper aims to propose user experience sharing (UES) as a customer-based
initiation of value co-creation pertaining to service provision, which represents customers' …

Foreign branding—or using brand names that evoke foreign associations through, for
example, spelling a brand name in a foreign language—is a popular means in both …

Industry convergence, described as the blurring of boundaries between industries, plays an
increasingly pivotal role in shaping markets and industries. Traditionally, this phenomenon …

Developing new products and services beyond what is required by the needs of users,
market demand and the resources of companies ranks among the top 10 risks leading to …