Purpose The purpose of this paper is to investigate the influence of store atmosphere on
consumers' positive emotional responses and impulsive purchase behaviour. In addition, it …

Globalization has substantially transformed the fashion industry. Firms that conduct
innovative marketing campaigns for SPA brands, also known as fast fashion, are operating …

Purpose The purpose of this paper is to investigate the impact of store-level attributes,
relationship investment, culture and religiosity on relationship quality. Design/methodology …

Facebook pages of two selected companies were examined: Dolce & Gabbana (D&G) and
American Apparel (AA). The current study compares two brands with different target markets …

In an age of globalization, culture, and especially traditional culture, has received increased
attention because it can produce authentic value for a nation and can be useful for …

The authors are grateful to the Journal of Global Fashion Marketing for awarding this “JGFM
Achievement Certificate for High Scholarly Impact” to their 2011 “Fashion Store Personality” …

Puji syukur saya panjatkan kepada Tuhan Yang Maha Esa, karena atas berkat dan rahmat-
Nya, saya dapat menyelesaikan buku ini. Saya menyadari bahwa tanpa bantuan dan …

Puji syukur saya panjatkan kepada Tuhan Yang Maha Esa, karena atas berkat dan rahmat-
Nya, kami dapat menyelesaikan buku ini. Penulisan buku merupakan buah karya dari …

The thesis analyses the chocolate market in China. China has experienced an
unprecedented economic growth by opening to foreign countries, thus representing one of …

In the context of globalization, cultural differences resulted from diverse cultural
backgrounds have formed a main influential factor in the development of joint ventures …